Framer sites come with a solid SEO baseline, and most of the setup is a matter of knowing where the controls are. This walks through the three things people ask about most: page and site meta, the automatic sitemap, and redirects for protecting rankings.

Page and site meta

You can set a title and meta description at the site level and override them per page in Framer's settings, including for CMS pages, where you can map the title and description to fields on each item. Open Graph tags are supported too, so shared links show a proper preview. Write titles and descriptions for a person first: clear, specific and readable, not stuffed with keywords. Keep one h1 per page and a logical heading order, since that structure carries real weight.

The automatic sitemap and robots

Framer generates a sitemap.xml and a robots.txt automatically, and the sitemap updates on every publish. That means new pages and CMS items are added without manual work, which is one less thing to maintain. You can submit the sitemap URL in Google Search Console so new content is discovered faster. You also get indexing controls when you need to keep a page out of search results.

Redirects: protecting rankings

Redirects live under Site Settings, in the Redirects section. Framer makes every redirect permanent (301, or 308 for wildcard matches), which is exactly what you want when URLs change, since it passes ranking signals to the new location. Wildcards are supported using an asterisk to capture a path and references like :slug to reuse segments, which is handy for migrating a whole folder at once. One important detail on plans: redirects require a Personal Pro plan or higher, or a Business plan, and each tier includes a different number of rules. If you are migrating from another platform, map your old URLs to their new homes before you switch the domain so you do not lose traffic in the gap.

Canonicals, structured data and custom code

Framer adds self-referencing canonical tags automatically, which helps prevent duplicate content issues. For richer results you can add JSON-LD structured data, and custom code fields let you insert anything else you need into the head or end of the body, such as analytics or verification tags. Use slugs with hyphens rather than underscores, and keep them short and descriptive.

Technical SEO is only half the job: the content still has to answer real questions clearly. That mix of structure and substance is where we focus. Book a discovery call and we can audit your Framer setup or plan a migration that keeps your rankings intact.