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About this
A website design sprint is 7 days of design and development, run as one focused project. You rest, we work: we move fast, share progress every day and act on your notes straight away, so your part stays light: a call, quick feedback and a sign-off.
Before you read further
Is a 7-day sprint right for you?
A sprint suits teams who need a marketing site live soon and can make decisions quickly: a launch, a new product, a rebrand or a site that no longer fits. It works best for a marketing site in Framer, a home page and its key subpages, with your copy and brand files ready and the exact pages agreed on the call. If the scope is bigger, we plan two sprints or our standard one to two week project instead.
Website Design Sprint
How fast projects go wrong
Fast projects rarely fail on design or code. They stall on waiting: for copy that is still being written, for images nobody has chosen, or for feedback that takes a week to arrive. Seven days cannot absorb that.
The other failure is a scope that grows mid-sprint. A sprint has room for the pages agreed at the start; new pages added on Day 3 either push everything back or get rushed.
The honest frame
The 7-day clock starts only once the agreement is signed, payment is made and your assets are in, so the seven days go on your site, not on waiting. The scope is agreed on the call and stays fixed for the sprint. Some projects have gone from zero to designed and developed in three days, Plem AI and Eat Cook Joy among them, and Portal Gaming took four. Bigger builds take longer: Formlab took 20 days, and our website design and Framer development projects run at that pace.
Why Urest
Why run your sprint with us?
Only the things we can verify.
Certified Framer Studio
We build on Framer every week, so a 7-day build is a schedule we know well, not a stretch.
Three days, more than once
Plem AI and Eat Cook Joy went from zero to designed and developed in three days. Portal Gaming took four.
An update every day
Every day ends with a short update: what we did, what comes next and what we need from you. You never have to chase.
Notes acted on the same day
Send your notes and we work them in straight away, so a round of feedback never costs the sprint a day.
One senior team, no handoffs
Senior people only, no juniors and no account layer, so no brief gets rewritten on the way through.
Shaped around your team
We fit the sprint to how your team works: who signs off, when you can review and where the updates should land.
You rest, we work
What happens each day of the sprint?
Seven days, one clear plan. Each day we show you something real and ask for one thing back. Your part is a call, quick notes and a sign-off; the rest is ours.
7 days, scope agreed before Day 1
Before the sprint
- Book a callWe meet, talk through the details and agree the scope: the pages, the dates and who signs off.
- Sign the agreementThe scope, the dates and the terms, in writing, before any work starts.
- Start and payThe project starts and payment is made, before the sprint begins.
- Send your assetsCopy, brand files, images and anything else on our list, all in one place.
Day 1 starts once all four are done, so the sprint is never spent waiting on content.
Day 1 Direction
Day 2 Home page
Day 3 Subpages
Day 4 Sign-off
Day 5 Build
Day 6 Animations
Day 7 Launch
You
Urest
Point at any part of the sprint, or tap it, to see what happens and what you get.
Day 1Direction
- We show you
- Two or three moodboard directions for your site.
- We need from you
- Your choice of one direction, within 24 hours.
- You: Kickoff and directionA short call starts the sprint with your assets in hand. By the end of the day you choose one of the two or three moodboard directions.You get: The sprint plan, day by day, and one agreed direction.
- Urest: Moodboard and directionWe study your brand, market and references, then show two or three directions as moodboards: type, colour, imagery and tone.You get: Moodboard directions and one agreed direction.
- Urest: Daily updateEvery day ends with a short written update: what we did, what is next and what we need from you. No status meetings.You get: Progress in your inbox every day, without chasing.
Day 2Home page
- We show you
- The hero concept and the full home page design.
- We need from you
- Design round 1: one set of notes on the home page, within 24 hours.
- You: Round 1 notesDesign round 1: you review the home page and send one consolidated set of notes within 24 hours.
- Urest: Hero concept and home pageWe design the hero first, then the full home page, for desktop and mobile.You get: The home page design, desktop and mobile.
Day 3Subpages
- We show you
- The revised home page and the first subpages.
- We need from you
- Design round 2: one set of notes, within 24 hours.
- You: Round 2 notesDesign round 2: you review the revised home page and the subpages and send one set of notes.
- Urest: Revisions and subpagesWe work your notes into the home page, design the subpages in the same system and finish every page in scope for sign-off.You get: The full design, signed off.
Day 4Sign-off
- We show you
- Every page in scope, designed for desktop and mobile.
- We need from you
- Your design sign-off, so the build starts on Day 5.
- You: Sign-offYou sign off the full design, so development starts the next morning.
Day 5Build
- We show you
- The first pages built in Framer.
- We need from you
- Nothing: the build is ours, and we will ask if a question comes up.
- Urest: Build in FramerWe build the approved design in Framer: responsive layouts across breakpoints, the CMS and the page structure.You get: The first pages, built.
Day 6Animations
- We show you
- A preview link with the animations in place.
- We need from you
- The QA round: your notes from your phone and laptop, within 24 hours.
- You: QA notesThe QA round: you click through the preview on your phone and laptop and send one set of notes.
- Urest: Build and animationsWe finish the build and add the animations and interactions, then set up the SEO foundations: metadata, schema and the sitemap.You get: A working preview link.
Day 7Launch
- We show you
- The tested site, ready to go live, and the handover.
- We need from you
- The go-ahead to launch.
- You: Go liveYou give the go-ahead and we launch on your domain.You get: Your site, live.
- Urest: QA, launch and handoverWe test across browsers and devices, fix what we find, connect your domain and launch, then record a Loom handover.You get: Your live site and the handover.
What you get
- A sprint plan, day by day
- A moodboard and an agreed direction
- Hero concept and the full design, desktop and mobile
- The site built in Framer with the CMS
- Responsive breakpoints and animations
- SEO foundations: metadata, schema and the sitemap
- QA, launch on your domain and a Loom handover
Pricing
How much does each sprint cost?
Fixed prices for a fixed scope, confirmed on the call and in the agreement before the sprint starts.
Website Audit
A clear read on your current site: what holds it back, the fixes in order and one section redesigned to show the way.
$1,5003 days
Scope confirmed on the call and in the agreement
What's included
- SEO, AEO, UX and performance findings
- A prioritised fix list
- One section redesigned as proof
- A walkthrough call
Revisions
- None: it is a report plus a call
The fee is credited to a sprint or project if you continue.
Landing Page Sprint
One landing page, designed, built in Framer and launched in 3 days.
$4,0003 days
Scope confirmed on the call and in the agreement
What's included
- One page in Framer
- Animations
- SEO foundations
- QA and launch
Revisions
- 1 direction choice, from 2 or 3 directions
- 2 design rounds
- 1 QA round after the build
Website Sprint
Full websiteA marketing site, designed, built in Framer and launched in 7 days.
$8,0007 days
Scope and page list confirmed on the call and in the agreement
What's included
- Kickoff, moodboard and hero concept
- Home page plus up to 5 subpages (6 pages)
- One CMS collection with its template page
- Responsive breakpoints
- Animations
- SEO foundations: metadata, schema and sitemap
- QA and launch
- Loom handover
Revisions
- 1 direction choice, from 2 or 3 moodboard directions
- 2 design rounds
- 1 QA round after the build
Extra pages: $750 each.
Over 10 pages, the work moves to a standard project or two sprints.
How revisions work
- Feedback is consolidated: one set of notes per round, from one decision-maker.
- Feedback arrives within 24 hours. Later feedback moves the sprint dates by the same amount.
- A revision round adjusts the agreed direction. A new direction, new pages or new features are a change request, quoted separately before any work.
- Extra revision rounds can be added at an agreed rate, quoted on request.
- Scope and the page list are confirmed on the call and in the agreement before the sprint starts.
Tools and workflow
The stack behind the work
The tools this work runs on, grouped by the job they do. Only tools we use, never a partnership.
Common questions
Questions about the website design sprint.
Everything teams usually ask before the first call.
What is a website design sprint?
A website design sprint is 7 days in which we design and develop a marketing site, from moodboard to launch. It is not a workshop that ends in a prototype: at the end of the sprint your site is live. We run it with sprint project management: a fixed scope, a plan for each day, a daily update and one quick decision from you each day.
What can you build in a 7-day sprint?
In the Website Sprint, a marketing site of up to six pages, designed and built in Framer: the home page plus up to five subpages, with one CMS collection and its template page. Extra pages are $750 each, and over 10 pages the work moves to a standard project or two sprints. The page list is confirmed on the call and in the agreement before the sprint starts.
When does the sprint actually start?
Day 1 starts once three things are done: the agreement is signed, payment is made and we have your assets (copy, brand files, images and anything else on our list). Until then the clock does not run, so the seven days go on your site, not on waiting for content.
How much does each sprint cost?
The Website Audit is $1,500 and takes 3 days. The Landing Page Sprint is $4,000 and takes 3 days. The Website Sprint is $8,000 and takes 7 days. The audit fee is credited to a sprint or project if you continue. Scope is confirmed on the call and in the agreement, and payment is made before the sprint starts.
How many revisions are included?
The Website Sprint and the Landing Page Sprint include one direction choice from two or three directions, two design rounds and one QA round after the build. The Website Audit is a report plus a call, so it has no revision rounds. Each round is one consolidated set of notes from one decision-maker, within 24 hours. Extra rounds can be added at an agreed rate, quoted on request.
What counts as a change request?
Anything beyond adjusting the agreed direction: a new direction, new pages or new features. We quote a change request separately before any work on it starts, so the sprint price and dates stay as agreed.
What do you need from us?
Before the sprint: a call, the signed agreement, payment and your assets. During it: one decision-maker and one consolidated set of notes per round, within 24 hours; later feedback moves the sprint dates by the same amount. On Day 1 you pick a direction, on Days 2 and 3 you send notes on the home page and subpages, on Day 4 you sign off the design, on Day 6 you check the preview and on Day 7 you give the go-ahead to launch.
What if the scope is bigger?
Then we plan it honestly instead of squeezing it into 7 days. A larger site can run as two sprints back to back, or as our standard project, which takes one to two weeks on average; complex projects take about a month. We tell you which fits on the call, before anything is signed.
Do you build in Framer?
Yes. Framer is our main platform and we are a Certified Framer Studio. Sprint sites are designed and built in Framer, so your team can edit pages and CMS content without a developer after handover. If you need Webflow or a custom build, we will tell you on the call whether a sprint still fits.
Can a website really be designed and built in 7 days?
Yes, when the scope is clear and the content is ready. Some of our projects have gone from zero to designed and developed in three days, Plem AI and Eat Cook Joy among them, and Portal Gaming took four. We do not promise a date the scope cannot support: if it will not fit in 7 days, we say so before the sprint starts.
What happens after launch?
We hand over the Framer project with notes on editing pages and CMS content, so your team can update the site from day one. If you want more pages or ongoing changes later, we can plan another sprint or keep working on the site with you.
More design services
See all design services- Design 01:Website DesignConversion-led website design, structure first and style second. Most projects take one to two weeks, and a focused sprint ships in 7 days.
- Design 02:Brand DesignA full identity system: logo, colour, type, voice and the applied templates your team uses every week.
- Design 03:Motion DesignMotion that supports reading, not decoration filling a gap. Interface animation, product motion and launch video.
- Design 04:Ad DesignStatic and motion ad creative built to stop a scroll and match the landing page it sends people to.
Next step
Need your site live in 7 days? Book a call and we will plan your sprint.
We agree the scope on the call. Once the agreement, payment and your assets are in, Day 1 starts: a moodboard, the home page, the subpages, the build and the launch, with an update from us every day.
- One call to scope itPages, dates and who signs off, agreed up front.
- An update every dayWhat we did, what is next and what we need.
- Launch on Day 7Tested, launched and handed over.