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Which platform fits your project? Answer what you know and see why.

A website, a web app, a mobile app or a mix of them. The picker weighs what you need, who will run it and how many services you want to manage, then ranks every option with the reasons.

Start the picker

Free, no account. A few quick questions, then your work email unlocks the result and a copy goes to your inbox.

Tell us about the project

One question at a time, only the ones that apply to your project. At the end, your work email unlocks the result here and sends you a copy.

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What are you building?Start here

A combination, such as a website and a web app, is fine. Choose all that apply

Options

Every option the picker weighs

A website

Framer

A visual website builder with hosting, CMS, forms and localisation in one plan. Design and build happen in the same tool, and marketers edit on the page.

  • Marketing and company sites with a custom design
  • Teams without developers who want to edit visually
  • Launches measured in days or weeks
Framer development

Webflow

A visual builder with a deep CMS, hosting, forms, localisation and optional ecommerce in one platform. Suits content teams who want structure and visual control together.

  • Content-heavy sites with linked collections
  • Teams who want a strong CMS editor and visual design in one tool
  • A small store alongside the brand site
Webflow development

Shopify

A commerce platform: catalogue, checkout, payments, orders and stock, with themes for the storefront and an app store for extra features.

  • Stores with many products, variants and stock
  • Subscriptions, loyalty or a mobile app on top of the store
  • Teams who want commerce run for them
Shopify design and development

Astro with a headless CMS

A fast, code-based site built with Astro, with the content in a headless CMS such as Sanity. Editors use the CMS or an AI assistant; nobody on your side has to write code.

  • Programmatic pages and large content libraries
  • Several languages and content reused in other channels
  • Top performance and costs that grow gradually
Astro development

Custom development (Next.js or React)

A web application built for your needs with Next.js or React and its own back end: logins, your own data model, business rules and integrations.

  • Portals and apps where users log in
  • Deep integrations with your own systems and APIs
  • Your own admin workflow, with code and data fully yours
Custom development

A web app

Custom development: web app

A web app built for your needs with its own back end: sign-in, roles, your data model, dashboards, business rules and integrations.

  • Several user types with their own permissions
  • Dashboards, reports and your own business logic
  • Integrations with your systems and APIs
Custom development

Custom development from your AI prototype

Your working prototype, made with an AI tool, reviewed and taken to production: secured, tested and rebuilt where it needs to be.

  • A prototype that already shows the idea
  • A first version to put in front of users soon
  • Teams who want to keep what works and fix the rest
AI to custom development

Website with a members area

A website builder with a third-party membership tool for sign-in and members-only pages. No custom back end.

  • Members-only content, courses or resources
  • Simple sign-in without your own data model
  • A small budget and a quick start

A mobile app

Custom development: mobile app

An app for iPhone and Android, cross-platform or native as the features require, with its own back end and admin panel.

  • Listing in the App Store and Google Play
  • Push notifications, offline use and device features
  • An app that shares accounts and data with a web app
Custom development

Custom development: app for your store

A mobile app on top of your online store: products, cart, checkout and customer accounts come from the store, so stock and orders stay in one place.

  • An existing store, such as a Shopify store
  • Loyalty, push offers and faster repeat orders
  • One catalogue for the website and the app
Custom development

Installable web app (PWA)

A web app people add to their home screen from the browser. One codebase for every device, no app store listing.

  • No need for the app stores
  • A web version and a mobile version from one build
  • Updates that go live without store review
Custom development

How the picker decides

The method

  • The first question splits the project into parts: a website, a web app, a mobile app, or several. Each part gets its own questions and its own ranking.
  • Every answer gives each option a score from minus three to plus three. The scores are added up and the options are ranked; the result shows the order and the reasons, not a score.
  • A few hard rules sit on top: user accounts with your own business logic put custom development first, and a large catalogue puts Shopify first. One platform with hosting included keeps multi-service options off the top.
  • Code knowledge is not a deciding answer on its own. Astro and custom builds can be run through a CMS and AI assistants such as Claude; what decides is how many services, bills and limits you want to manage, the integrations, the content structure, any app logic and the scale.
  • The questions come one at a time; only the ones that apply are asked, and a short checklist covers the rest. The personal result unlocks with a work email. It is a starting point, not a quote. The service page of the option you need explains the work, and a meeting turns it into a plan.

Two worked examples

  • A founder who does not write code wants a fast, good-looking site, easy visual editing, a simple CMS, room to grow, no special integrations and one platform. Framer comes first, with Webflow close behind.
  • Later the same founder wants faster infrastructure, hundreds of generated pages for search, several languages at a sensible cost, a CRM, email and automations behind the site, an admin panel and AI editing. Astro with a headless CMS comes first, custom development second. They still do not need to write code: the content is managed in the CMS and through AI. The trade-off is several services and bills to manage.
  • What flipped the result: the page scale, the languages, the tools behind the site, the admin panel, AI editing and accepting several services. Not code knowledge.

Want to talk the result through?

Bring your answers to a short meeting and leave with a plan for the build.

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FAQ

Questions about the Platform Picker

How it ranks the options and what happens to your answers.

Is one platform favoured?

No. Every option is scored on the same answers, and a set of realistic test profiles checks that each one comes first only where it is the right fit: Framer for a small marketing team that wants to launch fast, Webflow for a content team with linked collections, Shopify for a large store, Astro with a headless CMS for programmatic pages and many languages, custom development for portals and deep integrations.

Do I need to know code for Astro or a custom build?

No. Day-to-day content lives in a CMS, and AI assistants such as Claude can make changes through it or in the code. The real difference is operational: several services, each with its own plan, limits and bill, instead of one platform that includes everything.

Why are there no prices?

Costs depend on plans, usage and scope, and they change. The result lists where the costs come from for each option (hosting, CMS, forms, commerce, usage based plans) so you can compare like with like.

Do you keep my answers?

The questions run in your browser. To see the result you enter a work email: then your email, your answers and the result are stored so the result can be sent to you and we can reply about your project.

Why do I need a work email?

The result is advice for a business project, sent to your inbox so you can share it with your team. A work email makes sure it reaches the right person. The overview of every option and how the picker decides stay open on this page for everyone.

What about web apps and mobile apps?

Choose them in the first question, on their own or with a website. The result then shows custom development for the app, the website option that fits, what connects the parts, and the typical technology options, which depend on the project.