Trusted by B2B and premium service brands in 17+ countries.
About this
We plan and run paid ads for online stores. The work starts with the product feed and the tracking: GA4 e-commerce events, the Meta Pixel with the Conversions API and server-side tagging where it helps. Then come Google Shopping and Performance Max, Meta catalogue and Advantage+ campaigns, and TikTok or Pinterest when your buyers are there. We run Meta ads for Amuze Fragrance and Sumo Transfers.
Before you read further
When every order should trace back to an ad.
E-commerce Ads Management is for online stores ready to put budget behind their catalogue and wanting to know which products and campaigns earn it back. If the product feed is broken or the store does not convert, more spend will not fix it, and we will tell you before you spend.
E-commerce ads
How it goes wrong
Store ads usually go wrong in the plumbing. The product feed has missing attributes and disapproved items, purchase events fire twice or not at all, and every platform claims the same order.
Then the budget flows to best sellers that would have sold anyway, new products never get a chance, and the same creative runs until results fade.
The honest frame
We fix the feed and the tracking before spend goes up, group products by how they actually sell and test new creative in turn. Our Paid Ads service covers campaigns for leads; this one is for stores, such as Amuze Fragrance and Sumo Transfers.
Why Urest
Why run your store ads with us?
Only the things we can verify.
Ads for online stores
We run Meta ads for Amuze Fragrance, a perfume oil brand, and Sumo Transfers, a DTF transfer store, both on Shopify.
We build stores too
We designed and developed the S101 Shopify store and built the Sumo Transfers store, so a weak product page or checkout step can be fixed, not spent around.
Creative close to the catalogue
We generated the product images for the Amuze Fragrance store, and ad creative comes from our Ad Design service.
Several platforms, not one
Google, Meta, TikTok and Pinterest each reach shoppers differently. We recommend the ones where your buyers are.
Feed and tracking first
The product feed and purchase tracking are checked before spend goes up, so decisions rest on data you can check.
7+ years in design and growth
We have been designing, building and growing websites for more than seven years.
Our e-commerce ads process
Four stages, feed and tracking first.
We fix the product feed and the purchase tracking before spend goes up, then run the campaigns as a monthly cycle. How long setup takes depends on your store, your feed and your accounts, so we agree the timeline with you after the audit.
Step 01
Feed and tracking audit
We review your ad accounts, product feed and store tracking, then fix what is missing: titles, attributes and disapprovals in Google Merchant Center and the Meta catalogue, GA4 e-commerce events, the Meta Pixel with the Conversions API, and server-side tagging where it helps.
Outputs
- account and feed audit
- tracking plan
- feed fixes
Step 02
Strategy and structure
We choose the platforms and campaign types that fit your catalogue and margins, such as Google Shopping and Performance Max, Meta catalogue and Advantage+ sales campaigns, and TikTok or Pinterest where your buyers are, then group products by margin, price and season and agree the budget split with you.
Outputs
- platform plan
- product grouping
- budget split
Step 03
Creative and launch
We write the ads, produce product and lifestyle creative with our Ad Design service, check each ad against the product page it sends people to, then build and launch the campaigns.
Outputs
- ad copy and creative
- campaign build
- launch checklist
Step 04Ongoing
Optimise and report
We manage bids, budgets, product groups and creative as results come in, test new creative in turn, plan seasonal peaks and sale dates ahead of time and report spend, revenue and return in plain language.
Outputs
- ongoing optimisation
- creative tests
- seasonal plan
- monthly report
Tools and workflow
The stack behind the work
The tools this work runs on, grouped by the job they do. Only tools we use, never a partnership.
Ad platforms
- Google AdsShopping and Performance Max
- Meta AdsCatalogue and Advantage+ campaigns
- TikTokWhere your buyers are
- PinterestWhere your buyers are
Feeds and store
- Google Merchant CenterProduct feed for Google
- ShopifyCatalogue and orders
- KlaviyoEmail and SMS beside the ads
- Smile.ioLoyalty and rewards
Tracking
- Google Analytics 4E-commerce events
- Google Tag ManagerServer-side tagging where it helps
- Meta Pixel
- Meta Conversions API
Reporting and creative
- Looker Studio
- Figma
Common questions
Questions about e-commerce ads.
Everything teams usually ask before the first call.
What is e-commerce ads management?
E-commerce ads management is running paid campaigns for an online store, where the product catalogue drives the ads. It covers the product feed, Google Shopping and Performance Max, Meta catalogue ads, purchase tracking, creative testing and budget planning around seasonal peaks. Success is measured in orders, revenue and return on ad spend rather than leads.
Which ad platforms do you run for online stores?
Google Ads (Shopping and Performance Max, fed from Google Merchant Center) and Meta (catalogue ads and Advantage+ sales campaigns, formerly Advantage+ shopping, on Facebook and Instagram), plus TikTok and Pinterest where your buyers spend time. We do not put every store on every platform: we recommend the ones that fit your products and budget.
Why does the product feed matter?
Shopping, Performance Max and catalogue ads are built from your product feed, so the feed decides which searches and audiences your products can reach. Clear titles, accurate prices and availability, good images and complete attributes such as brand, GTIN, colour and size reduce disapprovals and help the platforms match products to shoppers.
How do you track sales from ads?
We set up GA4 e-commerce events (view item, add to cart, begin checkout and purchase), the Meta Pixel with the Conversions API and each platform's conversion tracking, with server-side tagging where it helps, in line with your cookie consent. Platforms rarely agree on who gets credit for an order, so we compare them with GA4 and your store's own order data.
Do you run ads for Shopify stores?
Yes. We run Meta ads for Amuze Fragrance and Sumo Transfers, both Shopify stores, and we design and build Shopify stores as a separate service. The same approach works on other store platforms, as long as the product feed and the purchase tracking can be set up properly.
How do you plan for seasonal peaks?
We plan sale dates such as Black Friday, Christmas and your own launches ahead of time: creative and offers are ready early, budgets rise before demand peaks, and stock is checked so ads do not push products that are about to sell out.
How much should a store spend on ads?
It depends on your margins, your average order value and the platforms, so we agree a budget with you up front instead of quoting a standard figure. Media spend is paid to the platforms and is separate from our fee for managing the campaigns.
How is this different from your Paid Ads service?
Paid Ads covers campaigns that bring in leads and enquiries, for example for B2B and service brands. E-commerce Ads Management is for online stores and is built around product feeds, catalogue campaigns and revenue tracking.
More growth services
See all growth services- Growth 01:SEO and AEOOrganic search and answer-engine optimisation that compounds over time. Strategy, technical fixes and content working together.
- Growth 02:Paid AdsCampaigns on Meta, Google, LinkedIn, X and ChatGPT, planned, tracked and run day to day by the team that builds your landing pages.
- Growth 03:Conversion Rate OptimizationCRO that fixes the funnel, not the button colour. Diagnose first, then test with a hypothesis.
- Growth 04:Content WritingArticles and page copy written to the strategy, structured for readers, search engines and AI answers alike.
Next step
Want store ads that are tracked and run properly? Feeds, Shopping, catalogue ads and creative, run by one team.
We audit your feed and tracking, choose the platforms and campaign types, launch ads matched to your product pages, then manage spend, test creative and plan for your peaks.
- Feed and tracking firstMerchant Center, GA4 and Conversions API checked.
- Platforms that fitGoogle, Meta, TikTok or Pinterest, where buyers are.
- Reported monthlySpend, revenue and next steps in plain language.