MedRisk
SEO and AEO, Framer redevelopment
Growth in Australia
SEO and AEO for Australian companies
We run SEO and AEO for Australian companies from Warsaw, so your pages rank in Google and Bing, and AI assistants such as ChatGPT, Perplexity and Gemini can read and cite them. For MedRisk, an Australian medtech company, we ran keyword research for Australia and New Zealand, added structured data and an llms.txt file, set a baseline and redeveloped its Framer site.
Now in Warsaw
22:50
- Sydney0 h shared08:50
- Melbourne0 h shared08:50
- Perth2 h shared05:50
Client hours are 09:00 to 18:00 in their own time zone, at today's offsets. A lit dot means that team is in its working day right now.
Trusted by B2B and premium service brands in 17+ countries.
Where we work from
SEO and AEO for companies in Australia, run from Warsaw
We run SEO and AEO for Australian companies as one piece of work: the site has to rank on Google and Bing and be easy for AI assistants such as ChatGPT, Perplexity, Gemini and Copilot to read and cite. Our Australian example is MedRisk, a medtech company whose platform delivers digital pre-employment medical assessments to employers across Australia and New Zealand. We look after its search visibility and rebuilt its Framer site; we did not design it. Results build over time, and nobody can promise a ranking.
Our team works 09:00 to 17:00 Warsaw time.
Channel mix
What the work is made of in Australia
Research per market, not per language
Australian and New Zealand buyers share a language but do not always search the same way.Keyword research is run for each country, mapped to the page that should answer it, and only then turned into headings, titles and descriptions.
Technical foundation first
Crawlable pages, one heading hierarchy per page, unique titles and meta descriptions, fast templates and image alt text.Without that base, content work and links pay off far less than they should.
Structured data and llms.txt for AI answers
JSON-LD tells machines what a page is about: Organization, Service, FAQPage or HowTo where they genuinely fit.An llms.txt file gives AI assistants a plain map of the site and its key pages.
Measurement tied to leads
GA4 and Search Console track which pages and queries lead to a demo request or a contact form, so the work is judged on enquiries rather than on traffic alone.
Rules to plan for
What SEO and AEO in Australia has to respect
Australian Consumer Law covers web copy
The Australian Consumer Law's rules on misleading claims apply to your website as much as to your ads, so pages written for search still have to be accurate.Content is built from what you can stand behind, never from inflated promises.
Health services have extra rules
If your service involves registered health practitioners, AHPRA's advertising guidelines also apply to web pages, including limits on testimonials.Copy and FAQ answers for those pages are written with that in mind.
Two countries, two page versions
Companies selling in Australia and New Zealand may need localised versions.Where they exist, hreflang tags such as en-au and en-nz point each searcher to the right one; where they do not, one page targets both clearly.
In practice
SEO and AEO in Australia, in practice
Baseline before any change
For MedRisk we started with a day-0 baseline report and lead-source tracking on the demo and contact calls to action, so every later change can be measured against where the site began.Research mapped to the page structure
Keyword research for Australia and New Zealand in Semrush was mapped to pages, a rebuilt heading hierarchy, unique titles and meta descriptions, and JSON-LD for Organization, Service, FAQPage and HowTo, plus an llms.txt file.A cleaner Framer build underneath
We redeveloped the existing Framer site: one responsive hero instead of duplicated markup for each breakpoint, CMS templates for the assessment and industry pages, real image fields with alt text, and accessibility and performance work.Answers in the words employers use
The engagement continues with the structure of the assessment and industry pages, a rebuilt FAQ and an AEO structure that answers the questions employers ask, phrased the way they ask them.
Client work
Work for clients in Australia
Common questions
SEO and AEO in Australia: your questions
How long before SEO and AEO work shows results in Australia?
It depends on where the site starts and how competitive your searches are, which is why we begin with a baseline. Technical fixes can show quickly in Search Console; rankings and AI citations build over months, and we will not promise a position.
Do you need to rebuild our site to do SEO?
Not usually. For MedRisk a cleaner structure was part of the job: one responsive hero instead of duplicated markup, and CMS templates for the assessment and industry pages. When your site is sound, we work on the pages and content you already have.
Can you work on a site we did not build with you?
Yes. MedRisk's site was designed elsewhere; we took over its search visibility and redeveloped the Framer build. We review the existing setup first and tell you what needs changing and why.
What does AEO add to normal SEO?
AEO makes pages easy for AI assistants such as ChatGPT, Perplexity, Gemini and Copilot, and Google's AI answers, to read and quote: direct answers near the top, FAQ content in your buyers' words, structured data and an llms.txt file.
Next step
Planning SEO and AEO in Australia? Talk to the people who would run it.
We work as one senior team across strategy, search, paid ads and the website itself, with a baseline first and plain reports after, so you always know what moved and why.
- Tracking before spendResults traced to campaigns, not estimated after the fact.
- One senior teamNo juniors and no account layer between you and the work.
- No promised numbersA baseline and a plan, never a guaranteed ranking.