MedRisk SEO, AEO and Framer Rebuild

MedRisk is an Australian medtech company that provides digital pre-employment medical assessments for employers across Australia and New Zealand. The platform delivers each assessment, collects the candidate's answers and presents them to the employer; qualified doctors review every assessment and sign it off.

We look after the website and its search visibility. The engagement is ongoing.

The first part of the work was a comprehensive SEO and AEO engagement, built so that search engines and AI assistants can read and cite the site.

• Keyword research for Australia and New Zealand in Semrush, mapped to pages
• A rebuilt heading hierarchy
• Unique page titles and meta descriptions
• JSON-LD structured data: Organization, Service, FAQPage and HowTo
• An llms.txt file
• GA4 and Search Console tracking of lead sources on the demo and contact calls to action
• A day-0 baseline report, so every later change can be measured against the starting point

The second part was a redevelopment of the Framer site onto a cleaner structure.

• One responsive hero instead of duplicated markup for each breakpoint
• CMS-driven templates for the assessment and industry pages
• Real image fields with alt text
• Accessibility and performance work

The work continues with content and demand capture: the structure of the assessment and industry pages, a rebuilt FAQ and an AEO structure that answers the questions employers ask, in the words they use.