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QP Metal home page on a laptop in front of aluminium coils
Website design, Framer build, SEO copywriting

QP Metal Framer Website Design and Development

The brief

QP Metal

A modern fast and SEO ready website that builds trust for QP Metal and supports growth with a full CMS and flexible components for future pages.

At a glance

Client
QP Metal
Client location
Jessup, Maryland, United States
Industry
  • Aluminium extrusion import and export
Tools
Figma, Framer, PageSpeed Insights
QP Metal home page and About page

01

Overview

QP Metal teamed up with us to create a strong digital presence that reflects their engineering quality and global reach in the aluminium industry. We designed the full site in Figma and built it in Framer with a clean modern and trusted look that aligns with their brand. Every page was written with SEO in mind to attract buyers and decision makers looking for high quality aluminium solutions.

The build includes a full CMS system and a reusable component library so their team can easily create new pages and scale without limits. The site loads fast and reached above 90 on PageSpeed Insights which shows the technical care behind it. The result is a professional conversion ready site that builds trust from the first visit.

Figma file with all QP Metal pages after feedback and revisions

02

About QP Metal

QP Metal is a global provider of aluminium extrusion and engineered aluminium products. They supply custom aluminium profiles, anodised and powder coated finishes, and precision machined aluminium parts to companies across North America and worldwide. The company was founded in Jessup Maryland with a mission to connect North American businesses with reliable and high quality aluminium manufacturers overseas. Their focus is to ensure continuity precision and trusted supply for every project.

The final website gives QP Metal a strong digital identity that matches their global vision.

PageSpeed Insights report for the QP Metal site

03

The Challenge

This was QP Metal’s first website. There was no copy no visuals and no structure to start from. They needed a full digital presence built from the ground up including brand aligned messaging design and a scalable system for future growth.

QP Metal About us and Contact pages

04

Project Goal

QP Metal needed a strong digital presence that reflects the quality and scale of their business. Their goal was to position themselves as a trusted global partner for aluminium sourcing, improve credibility, and provide a clear path for potential buyers to connect with them. They also needed a structure that supports future content growth as the company expands.

QP Metal Services and service detail pages

05

Scope of Work

  • UI and UX design in Figma
  • Full build in Framer
  • Website copywriting tailored for SEO
  • Component based system for easy scalability
  • CMS setup for future content expansion

06

Our Approach

The project started with understanding the QP Metal brand and translating their precision driven identity into a modern web experience. The design focused on clarity clean structure and a professional visual tone that aligns with the high standards of the engineering and manufacturing world.

We created a custom component library so the internal team can build new pages and sections without design limitations. The CMS allows them to publish new services and resources, blogs quickly as they expand their network.

All website copy was written SEO optimised to support search visibility and highlight their strengths in engineering quality and global supply. Keywords and structure were crafted to attract purchasing managers distributors and manufacturing companies searching for aluminium suppliers.

07

Key Results

  • PageSpeed Insights score above 90
  • Strong SEO foundation with optimised copy and structure
  • Scalable CMS to support company growth
  • Professional modern and credible brand presence online

08

Final Outcome

The final website gives QP Metal a strong digital identity that matches their global vision. It communicates trust precision and quality while making it easy for leads to connect. With a flexible CMS and reusable components the brand can continue to grow their site with no limitations.

Process

How the project went.

  1. 01

    Understanding the brand

    The project started with understanding the QP Metal brand and translating their precision driven identity into a modern web experience.

  2. 02

    UI and UX design in Figma

    A clean modern and trusted look that aligns with their brand.

  3. 03

    Website copywriting for SEO

    All website copy was written SEO optimised to support search visibility.

  4. 04

    Full build in Framer

    A custom component library and a CMS setup for future content expansion.

Tools

Named in this case study.

Tools

Tell us what you are building.

A 30-minute call. We will look at where you are, what is not working, and what we would do about it. No deck, no pitch.