Content strategy for US companies
We build content strategies for US companies from Warsaw: the questions American buyers ask Google and AI assistants, mapped to pages in priority order. We have no US content case study yet, so this page shows what the roadmap contains and what we would do in the first 90 days.
Now in Warsaw
22:50
- New York3 h shared17:50
- Chicago2 h shared16:50
- Los Angeles0 h shared14:50
Client hours are 09:00 to 18:00 in their own time zone, at today's offsets. A lit dot means that team is in its working day right now.
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Where we work from
Content Strategy for companies in the United States, run from Warsaw
Content strategy for US companies maps the questions American buyers type into Google and ask AI assistants to the pages that should answer them, in an order that serves the business. Our team works 09:00 to 17:00 in Warsaw and covers calls and messages for US clients until 22:30 Warsaw time, which reaches most of the East Coast working day and the West Coast morning. We have no US content strategy case study, so this page explains what the plan would contain and how we would build it with you.
Our team works 09:00 to 17:00 Warsaw time.
Channel mix
What the work is made of in the United States
Questions, not topics
We start from the questions buyers ask at each stage, taken from search data, sales calls and support emails, rather than from topics someone liked the sound of.One page per real question
Each question gets one page that answers it fully, so your own articles do not compete with each other for the same search, a common problem on older US blogs.Formats that AI assistants quote
Clear definitions, comparison tables and FAQ sections are easier for assistants such as ChatGPT, Perplexity, Gemini and Copilot to cite, so key answers are written in those shapes.Regional and industry angles
A national US audience includes regions and industries with their own terms.Where your buyers differ, the roadmap gives them their own pages instead of one generic article.
Rules to plan for
What Content Strategy in the United States has to respect
Disclosure rules for endorsements
FTC guidance requires material connections to be disclosed, so sponsored content, affiliate links and paid endorsements in your content plan are labelled clearly.Email follows CAN-SPAM
Content often feeds newsletters. In the US commercial email needs an honest subject line, a postal address and a working opt-out, which we build into templates from the start.Seasons that shape publishing
Budgets and buying in many US categories follow the calendar year and the end of year holiday season, so evergreen content is scheduled to be indexed before those peaks.
In practice
Content Strategy in the United States, in practice
First month: research and audit
Search data, competitor content and your sales questions are gathered, and existing articles are checked for overlap, gaps and pages that should be merged or retired.Second month: the roadmap
A prioritised list of pages, each with its question, search intent, target reader and the business goal it supports, plus internal links to your service pages.Third month: first pieces live
The highest priority pages are written or rewritten and published, and we track how they are indexed and cited before deciding what comes next.
Common questions
Content Strategy in the United States: your questions
Do you write the content too?
We can. Content writing is a separate service run by the same team, so the strategy and the writing stay consistent. You can also use the roadmap with your own writers.
How is this different from SEO?
SEO makes the site findable; content strategy decides what to publish and why. The roadmap feeds SEO work, and both are measured on enquiries rather than traffic alone.
Do you have US examples?
Not for content strategy yet. Our related proof is SEO and AEO for MedRisk in Australia, which included rebuilding FAQ content in the words employers use.
How long is the roadmap?
Long enough to cover your main buying questions, usually in priority order, so you can stop at any point and still have published the pages that matter most.
Should we target the whole US or a few regions?
Start where your buyers are. A national roadmap suits national offers; if you sell in a few regions, local questions and examples make pages more useful and easier to rank.
Next step
Planning Content Strategy in the United States? Talk to the people who would run it.
We work as one senior team across strategy, search, paid ads and the website itself, with a baseline first and plain reports after, so you always know what moved and why.
- Tracking before spendResults traced to campaigns, not estimated after the fact.
- One senior teamNo juniors and no account layer between you and the work.
- No promised numbersA baseline and a plan, never a guaranteed ranking.