Framer pricing, explained: what the tool costs, and what a built site costs.
Framer itself starts free, with paid site plans and separate workspace (seat) plans once you add a custom domain, more pages, CMS or team members. Plans bill monthly or annually, and the annual price is lower per month. But the subscription is the small number. What actually determines the cost of a Framer website is the design and the build, and that is a separate line item from anything you pay Framer.
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What Framer itself costs
Framer has a free tier you can build and publish on (with a Framer subdomain and Framer branding), and paid plans that unlock a custom domain, more pages, CMS capacity and higher limits. Pricing splits into two kinds of plan: site plans (priced per published site) and workspace or seat plans (priced per person editing). Both bill monthly or annually, and annual billing costs less per month. That is the structure. Exact dollar figures move, so check the live page before you quote a number.
The free tier is real, with a catch. You can design, build and publish a Framer site without paying, which makes Framer genuinely useful for prototypes, personal pages and testing an idea in public. The catch is that a free site runs on a Framer subdomain (yoursite.framer.website or similar) and carries Framer branding. The moment you want your own domain, you are on a paid site plan. So "is Framer free" is a yes for building, and a no for a real business site on your own domain.
| Plan type | Priced by | What it unlocks |
|---|---|---|
| Site plans | Per published site | Custom domain, more pages, CMS collections and items, form handling, password protection, bandwidth. A simple marketing site sits on a lower tier; a content-heavy site with a large CMS moves up. |
| Workspace / seat plans | Per editor (person) | The ability for more than one person to edit the project. A solo founder pays for one seat; a team pays per editor, independent of the site plan. |
Site plans are what a business site actually needs. They are billed per site and they scale by what the site does: a custom domain, the number of pages, CMS collections and items, form handling, password protection and bandwidth. This is the plan you are really pricing when you ask "how much does a Framer website cost" on the tool side.
Workspace and seat plans are separate, and per person. If more than one person edits the project, Framer charges per editor seat at the workspace level, independent of the site plan. This is why "does Framer charge per seat" comes up: yes, on the workspace side, editing seats are priced per person, while the site plan is priced per published site. Two different meters.
Monthly versus annual. Every paid plan bills either monthly or annually. Annual is cheaper per month, monthly is more flexible. For a site you intend to keep, annual is the lower total. For a short campaign or a test, monthly avoids locking in.
What a custom domain and CMS actually require. A custom domain requires a paid site plan (the free tier will not map your own domain). A CMS, meaning dynamic collections like a blog, a case study library or a job board, requires a plan tier that includes CMS, and the number of collections and items you need pushes you up the tiers. A handful of static pages stays low; a content engine pays for that capacity.
What a professionally designed and built Framer site costs
The Framer subscription is a small, fixed line item. The real cost of a Framer website is the design and build, and that is not a fixed number, because it scales with the size and complexity of what you are building. The honest way to price it is by the drivers below, not by a headline figure. We quote per project once the scope is clear.
Here is what actually moves the price, in rough order of impact.
Number of distinct page types, not total pages
A 20-page site built from five repeating page types (home, service, case study, blog post, contact) is a smaller design and build job than an 8-page site where every page is bespoke.
You are paying to design and build the types, not to copy-paste the instances.
CMS complexity
A static brochure site is one thing. A site with several CMS collections, filtered listings, related-content logic and a large content migration is a different scale of work.
The CMS is often the single biggest driver on the build side.
Content readiness
If final copy, images and brand assets exist and are signed off, the build moves fast.
If content has to be written, sourced or restructured during the project, that is real work and it extends timeline and cost. Waiting on content is the most common reason projects stretch.
Integrations
A plain marketing site is cheaper than one wired into a CRM, a booking system, analytics events, a newsletter platform, custom forms or a headless data source.
Each integration adds design, build and testing.
Design only, or design and build
Design-only (you get development-ready files and your team builds) prices differently from design-and-build (we design and ship it in Framer).
Combining both in one integrated team removes the handoff, which is where cost and quality usually leak.
Custom interaction and motion
Standard Framer components are included in the platform. Bespoke animation, custom code components and non-standard interaction are craft work and they add to the build.
Because these drivers vary so widely, an honest quote comes from a short scoping conversation, not from a price list. That is not evasion. A fixed package price either overcharges the simple project or underdelivers on the complex one.
The subscription is a small line item next to design and build quality
The Framer plan and the build are not the same order of magnitude. The subscription is a small recurring line item, the kind of number you stop noticing after the first invoice. The design and build is the real investment, and it is the part that decides whether the site actually works. Optimising the small number while cutting the large one is the wrong trade.
Think of it the way you would a physical space. The Framer plan is the rent on the platform: predictable, modest, ongoing. The design and build is the fit-out: the part that determines whether people who walk in understand what you do and take the action you want. Nobody chooses a retail unit on rent alone and then fits it out badly. The same logic applies here.
This matters because the pricing question usually arrives framed the wrong way. "How much is Framer" sounds like a single number. In practice you are pricing two very different things: a cheap, stable subscription to the tool, and a variable, one-off investment in design and build quality. A site on the exact same Framer plan can convert well or badly depending entirely on the second number. The subscription buys you the canvas. It does not paint the picture.
The practical takeaway: pick the Framer plan that fits your site's real needs (custom domain, page count, CMS, seats) and do not overthink it, because the difference between tiers is small money. Then spend your actual attention, and your actual budget, on getting the design and build right. That is the number that returns or wastes the investment.
Common questions
Answers, up front.
Is Framer free?
Partly. Framer has a genuine free tier: you can design, build and publish a site without paying. The limits are that a free site runs on a Framer subdomain rather than your own domain, it carries Framer branding, and it caps pages, CMS and bandwidth. That makes the free plan good for prototypes, personal pages and testing an idea, but not for a business site on its own domain. The moment you want a custom domain, you move to a paid site plan. So Framer is free to build on, and not free to run a real business site on.
Does Framer charge per seat?
Yes, on the workspace side. Framer separates the site plan (priced per published site) from the workspace or seat cost (priced per person who can edit). A solo builder pays for one editor. A team pays per editor seat, in addition to the site plan for each published site. So there are two meters: one per site, one per editor. If cost matters, count both your sites and your editors, not just one of them.
Do I pay Framer and an agency separately?
Yes, and it is worth understanding why. Framer is the platform subscription: you (or the agency on your behalf) pay Framer to host and run the site, ongoing. An agency or studio is paid to design and build the site itself, usually as a project. They are different things. The Framer plan is a small recurring cost you keep paying after launch. The design and build is a larger one-off investment in the site's quality. A studio like Urest builds the site inside your Framer workspace, so you keep ownership of the site and the subscription, and you are not locked to the agency to make edits later.
How much does Framer cost?
Framer starts free and its paid plans scale with what your site does. There are two kinds of plan: site plans, billed per published site, which unlock a custom domain, more pages and CMS capacity; and workspace or seat plans, billed per editor, for teams. Both bill monthly or annually, with annual cheaper per month. A simple marketing site sits on a lower site-plan tier; a content-heavy site with a large CMS costs more. For current dollar figures, check framer.com/pricing, because Framer updates its pricing periodically.
Pricing the Framer plan is easy. Pricing the build is a conversation.
Tell us what the site has to do (how many page types, how much content, what it needs to connect to) and we will give you a realistic picture of scope and cost. We are a Certified Framer studio, we build most sites in Framer, and we run design, build and growth as one team, so nothing gets lost in a handoff. If Framer is not the right platform for your project, we will say so.