Next.js development
We build with Next.js when a project is an application: logged-in users, custom data, integrations and server logic. It is also the stack we rebuild AI prototypes on. Server Components keep data and code on the server, and hosting is chosen for the project, on Vercel or your own infrastructure.
- App Router and Server Components
- Typed data and validation
- Rendering per route
- SEO through file conventions
- Hosting chosen deliberately
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When we use it
When Next.js is the right choice, and when it is not
We choose Next.js when
Products with logged-in usersDashboards, portals and tools where people sign in and work with their own data.
Server Components, Route Handlers and server-side checks keep data and logic on the server.
- Turning a prototype into a productIt is the stack we rebuild AI-generated prototypes on, and v0 already generates Next.js, so a prototype can often continue in the same framework with proper architecture.
- Content and application in one placeWhen marketing pages and an app share components, auth or data, one Next.js project with static and dynamic routes avoids running two separate systems.
We choose something else when
- Marketing sites without an applicationA content site gains little from an application framework. Framer, or Astro when code ownership matters, is simpler to run and to edit.
- When static export would hide the pointIf everything must be a static export, features such as Route Handlers that read the request, rewrites, redirects in config, ISR and Server Actions are not available, so we choose another tool.
- A team with no React experienceNext.js is React all the way through. If nobody on your side will work in React, a builder or a managed platform is easier to own.
How we build
How we build with Next.js
Step 01
App Router and Server Components
Pages and layouts are Server Components by default; we add client components only where the interface is interactive, which keeps the JavaScript sent to the browser down.
Step 02
Typed data and validation
TypeScript across the codebase, with inputs validated at every server boundary: Route Handlers, Server Actions and forms.
Step 03
Rendering per route
Static where content rarely changes, Incremental Static Regeneration with revalidation where it changes on a schedule, and dynamic rendering where it depends on the user.
Step 04
SEO through file conventions
Metadata via the Metadata API, sitemaps and robots.txt via the sitemap and robots file conventions, and redirects in next.config with permanent 308 responses.
Step 05
Hosting chosen deliberately
Vercel when it fits, or a Node.js server or Docker when the project needs its own infrastructure. We decide this in the architecture stage, not after launch.
Ownership
What your team owns afterwards
You own the repository and the hosting account from the first day. Your developers work in a standard Next.js and React codebase with documentation on how it runs, how to deploy and where secrets live. Content can sit in a headless CMS so non-developers edit it; product changes go through code review.
Performance and SEO
Server Components reduce the JavaScript sent to the browser, and next/image handles responsive images, lazy loading and modern formats. Each route gets its own metadata, and structured data is rendered on the server from real data. We check Core Web Vitals on the pages that matter rather than on a test page.
Pairs well with
What we pair Next.js with
Sanity
Structured content edited in Sanity Studio and queried with GROQ, with Visual Editing support for Next.js so editors can see changes in place.React
Next.js is the framework React itself names first for new apps, so every component your team writes is plain React.
Common questions
Next.js development questions
When should we choose Next.js over Framer?
When the project is an application: user accounts, custom data, integrations or server logic. For marketing sites Framer is faster to build and edit, and we recommend it first.
Do we have to host on Vercel?
No. Next.js runs on a Node.js server, in Docker, as a static export with limits, or through platform adapters. Vercel is often simplest, but we pick hosting for your needs.
Can you take over an existing Next.js codebase?
Yes. We start with an audit of the structure, data handling and dependencies, then agree what to keep, fix or rebuild before changing anything.
Next step
Considering Next.js? We will tell you honestly whether it fits.
We agree the architecture before any code is written, build in reviewable stages on staging, then test, deploy and hand over with the documentation your team needs.
- Architecture firstScope and structure agreed before any code.
- Built in reviewable stagesWorking pages on staging as the build moves.
- Handed over properlyDeployment, documentation and handover notes.
Considering Next.js for your next build?
Tell us what the site or product needs to do, and we will tell you honestly whether Next.js fits, before anything starts.