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Brand Design

Brand identity systems your team can actually use every week.

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Our works

Trusted by B2B and premium service brands in 17+ countries.

We build identity as a working system, not a logo and a mood board you file away after launch. Logo, colour, type and voice, then the applied templates your team reaches for every week. The goal is a brand that stays consistent in the hands of people who are not designers.

About this

Certified Framer Studio · 7+ years · One team, no handoffs.

Our brand design process

Four to six weeks, four stages.

Every stage has named outputs, so you always know what you are getting and when. We settle strategy and direction before any logo work, and you leave with a system your team can run without us.

Our brand design process

Four to six weeks, four stages.

Every stage has named outputs, so you always know what you are getting and when. We settle strategy and direction before any logo work, and you leave with a system your team can run without us.

Discovery

We dig into your positioning, audience and the brands you compete against. Outputs: brand audit, positioning brief, competitor scan. (Week 1)

Strategy

We settle what the brand stands for and how it should sound before any visual work begins. Outputs: brand platform, messaging and voice guide, moodboard direction. (Weeks 1 to 2)

Identity Design

Logo, colour and type drawn and tested against real applications, not a blank canvas. Outputs: logo suite, colour and type system, core visual language. (Weeks 2 to 4)

Brand System

The identity turned into templates and guidelines your team can use without a designer in the room. Outputs: brand guidelines, applied templates, asset exports. (Weeks 4 to 6)

Common questions

Questions about brand design.

Everything teams usually ask before the first call.

Do you design a logo only, or a full brand system?

A full system, and we would steer you away from a logo on its own. A logo is one piece of an identity that also needs colour, type, voice and the templates your team uses day to day. If you only need a logo refresh we will say so, but most brands get more from a system that holds together across everything they publish.

Can you refresh our existing brand instead of starting over?

How long does a brand design project take?

How much does brand design cost?

Why Urest

Facts we can stand behind.

Only the things we can verify.

Certified Framer Studio

Discovery

We are a Certified Framer studio, so the platform calls are made by the people who build on it every week.

We start with who you are and who you are selling to, not a mood board: the positioning, the audience, and what you want people to feel and remember.

7+ years in design and growth

Direction

The same senior team has been designing, building and growing sites together for more than seven years.

We explore a few distinct directions, not forty variations of the same idea, so the choice is between real options rather than shades of grey.

Clients in 17+ countries

Core identity

We work remotely with B2B and premium service brands across Europe and the US.

We design the core: logo, type, colour and the rules that hold them together, built to work small and large, in print and on screen.

One senior team of five, no handoffs

System and assets

Five senior people, no juniors and no account layer, so no brief gets rewritten on the way through.

We extend the identity into a usable system: components, templates and examples your team can apply without us in the room.

All in under one roof

Guidelines

Design, development and growth run as one track instead of three vendors you have to coordinate.

We write short, practical guidelines people actually read: how to use the brand, and how not to, with real examples.

Named outputs at every stage

Rollout

You always know what you are getting and when, because every stage ships a named deliverable.

We apply the brand where it counts first, the site and the things customers see, so the new identity ships rather than sitting in a PDF.

Get in touch

A 30-minute call. We will look at where you are, what is not working, and what we would do about it. No deck, no pitch.

Cancel anytime. No long-term commitments.